If you are reading this page, it must mean that you are either preparing for a conference, party, sporting event, or maybe just trying to find new ways to promote your business or organization. If this is your first time, the realization of the hundreds of thousands of products available can be very overwhelming.
Don't worry, Global Product Sales is here to help you. Your mind set is very important here. The first thing you need to do is distinguish what will be given away and/or what will be sold to the attendees.
Beginner's Guide to "Give-A-Ways"
In most cases, the attendees really don't care what they get. They are just thrilled to get anything for free. With that in mind, the main goal is to keep within your budget. Next you need to decide the quality of the item (s) you are looking for. You want to get the most "Bang for your Buck". Establish the amount you can spend per attendee. For those of you with beer budgets and champagne taste, always remember, no matter what the price or quality there is probably a knock-off that will fit within your budget.
Discuss possible items with which you are familiar among other committe members or friends. Practical items are great but your main goal on the freebees is to spread the word about your orgainization or purpose. Try to find items that will not be tossed away at the first opportunity. If your imprint is on a wrapper that is discarded after removing the contents, it no longer is doing it's job.
Selling items:
In most situations, you have a captive audience and they can't wait to buy the new logo'd items, especially the apparel. You need to be more cautious with this type of purchase. Whoever chooses the merchandise really needs to be in tune with the tastes of the prospective buyer. People are more discerning about what they buy today. They are happy to wear your logo emblazened upon their chest as long as it's stylish NOW.
Be careful about the quantities you buy of dated items. Leftovers of these can become a complete drain on your profitability since recycling them the next year can be dificult.
If we can be of any further assistance, please do not hesitate to call. We consider ourselves on YOUR team and will advise you accordingly.
|
|
|